5 Ways to Make Your Website Instantly More Client-Friendly
Building a business is hard enough—your website shouldn’t make it harder. If your site feels like it's not truly you, or if you're staring at a blank page wondering what to say, you're not alone.
Let's face it, the internet is wild. You need your website to be an oasis for your potential clients, a place where they instantly feel like they've found the brand that truly gets them.
Sometimes a website needs a total overhaul; sometimes a few DIY quick fixes can help. So here are 5 quick fixes you can make this week to start turning visitors into fans (and paying clients).
Tip 1: Clear Call to Action
Tell Them What to Do
Don’t leave your visitors hanging! Every page should gently nudge them toward one next step. Think of it like guiding a friend. Do you want them to "Book a Discovery Call," "Explore Your Portfolio," or "Download Your Free Guide"? Make it obvious and make it easy. For example, if you offer design services, a clear "Get a Custom Quote" button can work wonders. But if you have that button next to “Learn More” and “View the Portfolio” and “Meet the Designer”, visitors can get confused by all the potential avenues and not choose the one you want them to.
A simple, clear, logical flow helps clients know where to go and what to do next when booking.
Tip 2: Make It Skimmable
Give Their Eyes a Break
Imagine a website where your ideal client lands, and instantly feels like the brand read their mind. From the messaging to the visuals, it checks all the boxes for exactly what they’re looking for. That's the feeling you want to create. In today's scroll-happy world, attention spans are shorter than ever. Break up those text walls with headlines, short paragraphs (like this one), and plenty of white space. Avoid sensory overload (unless your ideal client is a maximalist!)!
If you’re selling handmade goods, show them off with clear, concise descriptions and product shots that make the good central and easy to decipher.
If you’re a photographer, let the work shine. Leave room for visual breathing so visitors can take in each photo. Collages can be great, but make sure any layering is done with intention (e.g. a macro shot used as a background frame with a portrait in the front).
Often, we want to show as much work and personality as possible, but it can become a sensory overload for new website visitors.
When in doubt: simplify. White space is your friend.
Tip 3: Nail Your Above-the-Fold Area
First Impressions Matter
You've got about 5 seconds to grab a website visitor’s attention. In that crucial top section of your homepage, visitors should instantly know who you are, what you offer, and how you can help them.
Not to toot my own horn, but there’s a reason my website is structure the way it is. Regardless of device, the first thing you read is "Custom website design thoughtfully crafted to fit your vibe." It quickly says what I do, what potential clients can expect to receive, and how I’m unique (creating websites to fit your vibe, rather than my own).
Don't make users guess! Highlight your service or product with visuals, but also say what you do without forcing a scroll and risking people bouncing out of your site.
Tip 4: Use Real Photos
Ditch the Awkward and Overused Stock
Custom brand photography is your secret weapon. Secondary to that is lesser-used stock.
I think we’ve all seen the Ditch the generic stock photos. Real photos of you, your team, or your workspace build instant trust and add personality. Behind-the-scenes shots, photos of your process, or even just a warm smile can make a huge difference. Think of it as putting a face to your brand.
Tip 5: Double-Check Your Mobile Experience
Don't Lose Half (or More of) Your Audience
Most people are browsing on their phones. If your website isn’t mobile-friendly, you’re basically turning away potential clients. Make sure everything looks good and loads fast on all devices. Awkward spacing and slow loading times are a huge turn-off.
Actionable Quick Win
Explicitly state your deliverables and starting costs or ranges, at minimum, to increase bookings and decrease time-wasting asks. By saying what you do and how much website visitors can expect to pay, you’ll help users self-select and stop sending inquiries that go nowhere.
Ready to Level Up?
Feeling like your website is holding you back? Don’t let digital chaos steal your clients. Let’s chat about how a custom website design can elevate your brand and attract your ideal audience. I specialize in custom websites that are both beautiful and functional. Reach out today and let's build something amazing together.
